Rodkin came to DePaul in 1990 as an adjunct professor after a long career in marketing that included the Tribune Co. and Procter and Gamble Co. and took him to more than 60 countries.
An executive-in-residence since 1995, Rodkin leveraged his international experience by serving as the executive director of the Driehaus Center for International Business for several years. He also formed the Center for Professional Education.
He developed a class on brand management and was one of the few Commerce professors to develop a Discover Chicago course for incoming freshmen. Although retired, Rodkin still taught part time.
For the past eight years, Rodkin worked with Zafar Iqbal, associate professor of marketing, on a popular job search seminar that walked students through the process of getting a job.
"Hank had an insatiable desire to use his life experiences to help students make progress in their careers," Iqbal says.
Robert O'Keefe, professor of marketing, worked with Rodkin on an award-winning article for the Marketing Management Association. O'Keefe received confirmation that an extended version was to be published in The Marketing Management Journal this fall and shared the news with Rodkin the day before he died.
"He was delighted, and we both looked forward to seeing the issue," O'Keefe says. "It breaks my heart that he was denied the chance."
Rodkin is survived by his wife, Maggie, children and grandchildren.
Commerce Exchange, DePaul, Summer 2011, Vol. 15, No. 3
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